I completed an undergrad degree with honors in International Relations from Mills College back in 2011. During my studies, I wanted to spend a year at the American University in Cairo, but there wasn’t a program in place to facilitate my dream. Undeterred, I put together my own program which is still enabling a pipeline of US-based students to receive a global perspective on political science.
I had 2 options upon my return from Egypt: A CIA recruiting plan or a full-ride scholarship for my MBA at Mills. I took the 10,000 Women in Business Scholarship from Goldman Sachs and got busy learning about project management, leadership, and economics. This was my hard-numbers phase as I was also an analyst at the FDIC helping with community bank oversight in the wake of the financial crisis. Yet when I graduated in 2012, I took a hard look at my passions and launched a clothing line instead of staying in finance.
Leaf & Crown Clothing was born just following my graduation, and I produced 400 garments made in a sewing factory just off Market St. in San Francisco. I designed the pieces and oversaw every aspect of production, from the industrial patterning process to crawling on the factory floor inspecting bolts of fabric. I sold every unit between wholesale placements and selling in person at events. It was a cherished time in my life, but I realized I was enjoying the marketing parts of my job above everything else.
I’d dabbled in social media for some startups before, but after the experience of working on full-scope marketing programs in my grad program and my own company I was hooked. My first individual clients came quickly, then my time with Small Hand Foods, and finally opportunities to step into agencies and help manage their people. I haven’t looked back since, and you can see what I’ve been up to as a marketer in my portfolio!
Yes, all of me may not fit well on a CV, but you bet I’m a blast to work with (and talk to at parties)!